Demure is a house born between worlds – from the artisanal soul of Indonesia to the refined elegance of the Gulf. We exist to honor women who carry their heritage with quiet confidence and express their modernity with unapologetic grace.

Every Demure creation is a dialogue across cultures – Indonesian craftsmanship, Gulf sophistication, and an international design language that feels timeless, architectural, and deeply personal. Our silhouettes merge structure with softness; our fabrics speak through texture, movement, and light.

For our clients – diplomats, royals, cultural leaders, and women of influence – Demure is more than a brand. It is a private world.

A world shaped through:

Private Salons & Trunk Shows

Intimate, by-invitation-only previews hosted in Jakarta, Dubai, Doha, and Abu Dhabi – where collections are explored slowly, personally, with the Creative Director.

Concierge & Bespoke Services

A dedicated VIP Concierge curates one-on-one appointments, wardrobe direction for cultural events, and exclusive atelier access.

Cultural Storytelling Through Design

Each piece reflects a lineage of craftsmanship — from hand-embroidered motifs inspired by Indonesian heritage to refined silhouettes shaped for Gulf high society.

A House Built on Belonging

Demure Privé invites every woman into a global sisterhood of elegance — women who celebrate identity, value discretion, and understand the significance of wearing art rooted in culture.

The Demure Signature Modest Evening Wear – Occasion wear

• Couture-inflected RTW (ready-to-wear)
• Limited-edition, non-mass-produced pieces
• Hand-finished embellishment and artisanal textiles
• A cross-continental heritage expressed through modern modesty
• A universe that blends emotion, culture, and timeless sophistication

Demure Privé is not fashion alone –
It is a feeling, a ritual, a legacy in motion.